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The Gemological Institute of America (GIA) has established a standard system for grading diamonds, commonly known as the four C’s. This grading system judges a diamond by four distinct factors: Cut, Carat, Color and Clarity. This system is the best way to assure the quality and value of a diamond. It can only be accurately applied when the diamond is loose.

IDEAL DIAMOND adds the fifth C to our diamond shopping experience that is unlike any other company. Our Customer Service focuses on our clients needs to ensure you get exactly what you're looking for.

carat Ideal Diamond
Carat is actually a measurement of weight, NOT size. However, it should be relative to size. One carat is divided into 100 points. 1.00 ct is equal to .20 grams. Two diamonds of equal quality can have different values depending on their cut, color and clarity.

Carat is the easiest of the 4 C’s to determine. One carat is divided into 100 “points,” so that a diamond of 75 points, for example, weighs .75 carats, 50 points weighs 1/2 carat etc. Fine quality can be found in diamonds of all carat weights. If a diamond is cut for beauty, and not maximum yield in weight, it is more desirable than a heavier weight and lumpier stone, and will have the appearance of a larger stone.

Color Ideal Diamond

Diamonds are found in a range from colorless to yellowish, and judged according to a color grading scale from “D”, which is totally colorless through “Z” which is vivid yellow. It is the colorless diamond that is most valued because it is the most rare. The difference between one color grade and another is very subtle, particularly to the untrained eye. Although increasing shades of yellow reduce the value of a diamond, they do not necessarily reduce its beauty. If a diamond is well cut, its refraction and dispersion of light will often disguise certain degrees of coloration.

The average stone bought carries an I or J grading for its Color. In addition to diamonds listed from D to Z, there are twelve other colors called Fancies, and as the name implies, they are expensive.

Cut Ideal Diamond

Diamonds are fashioned into a number of shapes, depending on the nature of the rough stone. The eight most popular shapes are round, marquise, pear, oval, emerald, princess, radiant, and heart.

A well cut diamond is beautiful because it’s very brilliant. Of all the variables affecting the value of a diamond, the cut is the most crucial.

The choice is largely a matter of personal taste. Whatever your preference, a well cut diamond is the work of a master diamond cutter, since it is the cut that enables the diamond to reflect light, creating scintillation and sparkle. When a diamond is well proportioned, light is reflected from one facet to another and dispersed through the top of the stone as rainbows of color.
Every diamond regardless of its shape gets it brilliancy and scintillation by cutting and polishing the diamond facets to allow the maximum amount of light that enters through its top to be reflected and dispersed back through its top.

A correctly cut, “Ideal cut” stone is pictured in diagram 1. As you can see if the angles are correct the light that enters is dispersed properly back through the diamond’s top facets. When a stone is cut too shallow (diagram 2) or too deep (diagram 3) the light that enters through the top is allowed to escape through the diamond’s bottom and does not allow the maximum beauty of the diamond to be realized.

Clarity Ideal Diamond

Most diamonds contain tiny natural birthmarks called inclusions. Most are not visible with the naked eye but can be seen with 10x magnification. Inclusions interfere with the dispersion of light and therefore the diamond’s brilliance. The fewer and smaller the inclusions, the rarer the stone and higher the price.

While inclusions do not generally affect the diamond’s beauty and usually cannot be seen, their presence reduces the price. Clarity is graded on a scale with a range from internally flawless (IF), very very small inclusions (VVS1-VVS2), very small inclusions (VS1-VS2), small inclusions (SI1-SI2) to imperfect (I1-I2-I3) with eye visible inclusions.

IDEAL DIAMOND has added two more C’s to the buying process: Confidence and Customer service.

Customer Service Ideal Diamond

IDEAL DIAMOND has been in the diamond business for many years. We are proud of our excellent reputation. Unlike others, we are not interested in just selling you a diamond. We are looking forward to having you as a regular client for all your jewelry needs. If it is for your diamond ring, tennis bracelet, diamond earrings or diamond necklace, we would love to help you in each step of the way.

We Make It Ideal

50-100% Cheaper

Because we are the first hands that touch the stone, our prices can't be beat. From the rough to the cutting of the diamond, we are part of every step and therefore you are getting the wholesale price- guaranteed unbeatable.

Educational Experience

We love to talk about what we know- which is diamonds! We love to educate our customers before a purchase. We take the time to talk about every aspect of the diamond from clarity to cut- and our specialization, the ideal cut. Buying a diamond is a huge deal, and we know that! We want you to have all the information to make an informed and confident decision.

One On One

This is a family business and we value our one on one time with our customers. We are a small business and our interpersonal relationships with our customers is top priority.


Let’s view some of IDEAL DIAMONDS numbers

35 Years
In Business
5 $ Million
Inventory In Stock
3000 +
Happy Couples
5 Star
Customer Satisfaction

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Benefits of buying from a Wholesaler

There are so many benefits of purchasing your next diamond from IDEAL DIAMOND. Here are a few facts.

We are with the diamond from cut to polish and into your hand; because these are our diamonds we can guarantee the best price. We supply the retail stores, take the middle man out (retail) and work directly with the source.

We are selective with our stock and only have Ideal cut diamonds. From the rough to the cut of the diamond, we know our stones. Every stone in our stock is hand-picked.

We work with you to create your dream purchase. We are a small and family-oriented office that has years of experience- we are with you every step of the way and our clients are treated like family.

Get in touch

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